TOP 5 CULTURAL TRENDS FOR 2020
TOP 5 CULTURAL TRENDS FOR 2020
Business culture has been a hot topic for quite some time and companies are disengaging from the old school command and control mentality to reevaluating their culture and treating employees more like family members. If companies don’t embrace culture creation, they will become obsolete as a leader in the marketplace. According to Hays Recruiting Experts Worldwide, “43% of surveyed employees claim culture was the main reason for the search for a new job.” Yet, according to Gartner, “only 31% of HR leaders agree that their organization has the culture it needs to drive future business performance.” Culture isn’t this cute, fluffy thing anymore, it matters and you have the opportunity to make it your competitive advantage.
At the beginning of a new year, you will find your team more adaptable to align with a change in workplace culture. This shift will help you attract the perfect candidate and promote a healthy work culture that fosters talent, action and growth. As you as you capitalize on this time of year and seek continuous improvement, here are five cultural trends for 2020 that will help set your business apart.
1. Having FUN in the workplace
At Keyser, we have fun with what we do, and with the members of the team. This is a mission we are thrilled to be a part of, and we won’t take on a client unless it will be fun for everyone. Nothing is worth sacrificing our happiness over, and so we are lighthearted and playful in all we do.
-Keyser Principle Number Nine
The idea of fun at the workplace is growing in businesses and having an Xbox, ping pong table, TV and beer fridge are more commonplace amongst companies today. At Keyser, we are all about having fun. This mentality helps creates an energetic atmosphere throughout the firm and allows everyone to stay cool, calm and collective in any situation. Not only does having fun in the workplace make life more enjoyable for our employees but it also promotes a healthy environment for culture growth and retention of team members too.
2. Establishing a Flat Company Structure
Having a flat company structure can provide a lot of useful outcomes within most organizations. One of the most beneficial outcomes of a flat structure is the empowerment and coachability that surfaces naturally from collaborations of the novice and the experienced. As soon as they join the team, new members should be treated as integral parts of the team, which should foster and create an amazing culture of growth and respect. This idea of an anti-hierarchical workplace environment can also help members contribute in unconventional ways. Rather than facing challenges alone, flat cultures grant team members what seems like an unlimited reel of knowledge and expertise through leveraged strengths and weaknesses.
3. Fostering Self-Improvement Opportunities
We invest in our own self-improvement, always striving for greater awareness of ourselves, for we know that as we align with our true identity and remain focused on our purpose that the power within us will manifest and create our highest potential.
– Keyser Principle Number 10
The power to change and improve is within individual strength and capability. Self-improvement is the ultimate long-term success strategy. Creating a culture focused on self-improvement helps nurture a group’s talents, skills and abilities for years to come. If company culture can encourage self-development and learning, it can increase efficiency in the workplace and individual return. Books, coaches, education and goal setting are great ways to foster self-development. This process can reveal what we don’t know about ourselves and enable us to accomplish bold action, which is needed in any culture.
4. Empowering Employees in the Workplace
At Keyser, we never disregard ideas or people because of their youth, we instead foster and cultivate any energy that newcomers may bring, and you should too. More and more companies are removing boundaries for employees to thrive and explore their true potential. By trusting all employees with large tasks, clients and more, it shows the individual that we trust them and encourages them to put in the hard work like we hired them to do. Firms everywhere are noticing the power that influence brings and the competitive advantage that can be used for the good of the company and client.
A recent Gallup poll found that 80% of college graduates believe finding purpose in one’s work is extremely or very important. This sense of purposeful living sometimes seems too good to be true. However, when focusing on serving others, true joy and fulfillment can be found. I believe work cultures who live to serve others and walk by the statement “it’s not about me,” find themselves happier in better working relationships and overall are more satisfied. However, this selfless service mindset isn’t always easy to find in business cultures. Sometimes you have to, as Gandhi famously remarked, “be the change you wish to see in the world” for things to fall into place.
There are plenty of other cultural trends that will be reaching businesses next year. Get ahead of the crowd and start to embrace change for good and never look back. If you’re looking for a way to reinvent your culture to match these 2020 trends, we would love to walk alongside you for the journey. Join our inaugural six-week Keyser Institute course, ReAssess, ReInvent, Rise Above, Success Through Selfless Service.
WELCOME TO THE JOURNEY. TOGETHER WE ARE CHANGING THE BUSINESS WORLD THROUGH SELFLESS SERVICE.
Live selflessly, authentically, and work to apply selfless principles to your daily life.