You Don’t Have to Be
Ruthless to Win

A Leader’s Guide to succeeding in business with badass selfless service.

You Don’t Have to Be Ruthless to Win

A Leader’s Guide to succeeding in business with badass selfless service.

Finally a roadmap and principles to guide you.

Discover the ethos and culture that is changing one of the most ruthless industries in the world.

Within these pages are revealed secrets for extraordinary success… truths that have been taught in theory for thousands of years but now with an applicable roadmap.

Jonathan shares his very personal journey, sparing no self-criticism, as he describes in a scathing self-assessment how he changed from a ruthless commercial real estate broker to someone who lives to help others succeed; and how he has built a rapidly growing firm that is disrupting and re-inventing the antiquated and highly competitive industry of commercial real estate brokerage while equipping other companies to do the same.

This highly compelling and easy-to-read book shares WHY adopting these counter-intuitive strategies is actually the most effective approach to create long-term success, and HOW the reader can incorporate these principles into their own business to disrupt and dominate their respective industries.

“This is one of those rare and wonderful books that has the ability to transform your business and personal success. I highly recommend it.”

— Keith Ferrazzi, NY Bestselling author of “Never Eat Alone”

What You’ll Learn:
Three core Points

Start with you:
Change starts within.

Build: 
Create a selfless culture that draws talent.

Longterm:
Serve your clients and collaborators in your community to achieve resounding success.

WELCOME TO THE JOURNEY. TOGETHER WE ARE CHANGING THE BUSINESS WORLD THROUGH SELFLESS SERVICE.

Live selflessly, authentically, and work to apply selfless principles to your daily life.

© 2019 Jonathan Keyser All Rights Reserved

WELCOME TO THE JOURNEY. TOGETHER WE ARE CHANGING THE BUSINESS WORLD THROUGH SELFLESS SERVICE.

Live selflessly, authentically, and work to apply selfless principles to your daily life.

© 2019 Jonathan Keyser All Rights Reserved